Introduction: what is strategy planning?

Strategy planning is a process that organisations use to identify and implement actions that will achieve specific goals. While strategies are plans for action that help an organisation achieve its mission, strategy planning is a process of goal setting, decision making, and implementation. It is also a tool for developing the capacity to make decisions and take action to achieve desired results.

A strategic plan should be a living document. The implementation of the plan should be re-evaluated at least annually and revised as needed to ensure alignment with key business drivers.

The planning process also requires that the goals be aligned to the organisation’s mission, are based on an assessment of the situation and a careful definition of what success means, and meet the needs of internal and external stakeholders. Goals should also reflect your organisation’s values.

What are the benefits of strategy planning?

Strategy planning helps businesses achieve a number of key benefits.

  • Strategy planning provides shared vision and sense of purpose among employees
  • It provides clarity on the organisation’s goals and how to achieve them. This clarity is essential for all employees, from the CEO down to front-line workers.
  • Strategy planning ensures that everyone in the organisation is working towards the same objectives. This coordination of effort leads to more efficient use of resources and greater likelihood of achieving desired outcomes.
  • Strategy planning forces businesses to think critically about their competitive environment and develop plans for how to stay ahead of the competition.
  • Track progress and compare results against benchmarks

Strategy planning can be an invaluable tool for organisations of all sizes. When done correctly, it can help businesses to better achieve their goals and objectives.

The process of strategy planning

In business, strategy planning is the process by which an organisation formulates its goals, policies, and plans to achieve its objectives. The steps in strategy planning are: 

  • Conducting a situation analysis: This step involves assessing the internal and external environment of the organisation to identify opportunities and threats. 
  • Setting objectives: The next step is to set specific, measurable, attainable, relevant, and time-bound objectives. 
  • Developing strategies: Once the objectives have been set, the organisation can develop strategies to achieve them. 
  • Implementing and monitoring the plan: The final step is to implement the plan and monitor progress to ensure that the objectives are met.

Key success factors in strategy planning

In order to create a successful strategy, there are a few key factors to keep in mind.

  • The first is to make sure that the entire team is on board with the plan and understands their role in its execution. Without buy-in from everyone involved, it will be difficult to see the plan through to completion.
  • Another important factor is to have a clear and concise goal. Trying to accomplish too many things at once will only lead to confusion and frustration. It’s important to focus on one thing and put all of your energy into achieving it.
  • Finally, it’s crucial to have a contingency plan for when things don’t go according to schedule. Things will inevitably go wrong along the way, so it’s important to have a backup plan in place.

The importance of monitoring and review

Monitoring and review are integral parts of strategic planning. By monitoring progress and reviewing results, organisations can make necessary adjustments to improve the effectiveness of their strategies.

Organizations that do not monitor and review their strategies are at risk of continued ineffectiveness. Without knowledge of what is working and what is not, an organization cannot adapt and improve. Additionally, without regular monitoring and review, an organization may miss opportunities to capitalize on strengths or address weaknesses.

Thus, monitoring and review are essential for ensuring that strategies are achieving desired outcomes. Through continuous assessment, organisations can make necessary changes to improve performance and better achieve their goals.


In conclusion, strategy planning is an important tool for businesses to use to ensure their long-term success. Without a plan, businesses can easily become reactive and responsive to changes instead of proactive and prepared. It forces businesses to think about their goals and how they can best achieve them. Additionally, strategy planning can help businesses allocate their resources more efficiently and make better decisions overall. If you’re not sure where to start with your business’s strategy planning, there are plenty of resources available to help you get started.

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